Strategy & Targeting (ICP)

Who is Your Perfect Customer?

Most B2B campaigns fail not because of the product, but because of the targeting. "Small Business Owners in the US" is not a target. It's a phone book. ICP (Ideal Customer Profile) Strategy is about narrowing your focus to expand your results.

Defining the "Golden Attributes"

We work with you to reverse-engineer your best deals. What did they have in common?

• Revenue/Employee Ratio: High revenue with low employee count often signals high efficiency but potential burnout (great for service pitches).
• Years in Role: A VP of Sales new to the role (3 months) is 3x more likely to buy new software than one who has been there for 5 years.
• Geography: Does your product require time-zone overlap? We filter strictly by location.

The Sniper vs. Shotgun Approach

The "Shotgun" approach sends 10,000 emails to random people. The "Sniper" approach sends 500 emails to perfect matches. The Sniper approach costs less, burns less data, and yields higher ROI. We build the rifle range for you.